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The Royal British Legion have installed lines of the renowned poem ‘In Flanders Fields’ in iconic locations across the UK to launch the 2017 Poppy Appeal. By re-creating John McCrae’s, the Legion aims to bring ‘In Flanders Fields’ into modern-day consciousness, encouraging the nation to Rethink Remembrance by recognising the sacrifices made by the Armed Forces community, past and present. Find out more at:

In the RBL 2017 Poppy Appeal Campaign, lines from the ‘In Flanders Field’ Poem by John McCrea have appeared in iconic locations including the White Cliffs of Dover, the beaches of Dunkirk, The National Memorial Arboretum, Cardiff Bay, The Sage in Newcastle & Salford Quays in Manchester.

This year the Royal British Legion is asking the public to ‘Rethink Remembrance’ – The first Poppy Appeal took place in 1921, the same year that the Royal British Legion was founded. A year later, the Poppy Factory was set up to employ disabled veterans to make the poppies to sell during Remembrance. The first Poppy Appeal in 1921 sold out all poppies, raising more than £106,000 (an equiverlant in today’s money of £30million) to support veterans find employment and housing after World War One.

To this very day, the Poppy Factory still produces the millions of poppies that we see on sale across every town in the UK during Remembrance and still employs disabled veterans.

This year the RBL ask the public to also remember the current armed forces community and veterans of recent wars such as Kosovo, Bosnia, Iraq & Afghanistan as well as remembering those who thought in WW1 & WW2.

The Royal British Legion’s Director of Fundraising Claire Rowcliffe said “The Poppy Appeal 2017 is encouraging the public to recognise that your poppy supports the Armed Forces community past and present, and is a symbol of both Remembrance and hope. The work of the Legion is as relevant and vital today as it was in the aftermath of the First World War when the charity was founded. The donation for your poppy will help the Legion support today’s Armed Forces community through hardships, injury and bereavements. We’re encouraging people to dig deep for this year’s Poppy Appeal to help us raise £47 million. The Legion’s work is entirely dependent on the public’s generous support, so please wear your poppy with pride.”

On 3rd May 1915 John McCrae wrote the iconic First World War poem, In Flanders Field. The poem was written after poppies bloomed on the battlefields of the First World War, despite the death and destruction around them.

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